Coke Studio: A Musical Journey Through Cultures

 

         


Coke Studio is a musical programme and international franchise that features live studio-recorded music performances by various artists. It originated in Pakistan, and now it has spread to other countries such as India, Bangladesh, Philippines as well as in the Middle East & North America. Coke Studio has created a unique format that brings together some of the most talented artists from different backgrounds and genres and shows their skills by creating a unique fusion of traditional and modern music. Over the years, it has produced several beautiful hit songs which gained millions of views from all over the world through Youtube. 'Coke Studio': A Conduit for Culture, Music and Identity in South Asia (artshelp.com)   

The idea of Coke Studio was introduced by Pakistani musician Rohail Hyatt with Nadeem Zaman(then Marketing Head of Coka-Cola company) in Pakistan in 2008. It featured a diverse range of artists with unique compositions of songs and quickly gained popularity globally.

 


Coke Studio Pakistan:

Coke Studio Pakistan has become a cultural phenomenon internationally. The concept of creating a platform for collaboration between artists from different musical backgrounds, makes the show one of the most-watched musical shows in Pakistan.

The official Youtube channel of Coke Studio Pakistan has over 14 million subscribers. Coke Studio Pakistan has successfully launched 14 seasons of the programme with various talented musicians. It also encourages new artists to grow their music careers.

Some truly remarkable performances from Coke Studio Pakistan have captured audiences around the world- the song ‘Pasoori’(2022, season 14) by Ali Sethi & Shae Gill has become a global phenomenon and is loved by people globally; this song gets over 500 million views on Youtube and thus makes it iconic performance not only in Pakistan but also across the world. 'Pasoori' crosses 500 million views on YouTube (tribune.com.pk)

Next is the song ‘Tajder-e-Haram’(2015) by Atif Aslam has earned over 430 million views on Youtube, it is the first Pakistani music video to cross 100 million views on Youtube. In addition, some other popular works - ‘Afreen Afreen’(2016), ‘Man Aamadeh Am’(2015), ‘Tera woh Pyaar’(2016), ‘Aaqa’(2016), and so on. How 'Coke Studio Pakistan' is building bridges through music (thenationalnews.com)

 


Coke Studio India:

In India, Coke Studio was launched in 2011 under the name ‘Coke Studio@MTV.’ The show was an instant hit and helped bring attention to the diverse range of music that exists in the country. The show has featured artists from different regions of India, including classical musicians, folk singers, and Bollywood singers. Some of the most popular performances from Coke Studio India include ‘Madari’ by Clinton Cerejo and Vishal Dadlani, ‘Kattey’, ‘Rangbati’, ‘Zariya’, and so on.




Coke Studio Bangla:

The Bengali version of Coke Studio – ‘Coke Studio Bangla’ starts an impressive journey in 2022, produced by Shayan Chowdhury Arnob. The show is a significant platform for promoting Bangladesh's rich and diverse musical heritage, and it has provided a platform for talented musicians to showcase their skills to a global audience. It has launched 2 seasons consecutively.

Now, here are some notable songs from Coke Studio Bangla- ‘Ekla Cholo’, ‘Nasek Nasek’, ‘Bhober Pagol’, ‘Bulbuli’, ‘Dhokhino Hawa’, ‘Hey Samalo’, ‘Chiltey Roud’, ‘Bonobibi’, ‘Murir Tin’ etc. catches millions of heart globally.

Coke Studio Bangla has the power of music to bring people together and transcend cultural boundaries. With each new season, the show continues to capture the hearts and minds of music lovers across Bangladesh and beyond. Coke Studio Bangla Celebrates Bangladeshi Culture and History One Song at a Time - New Lines Magazine



The popularity of the versions of Coke Studio in the Middle East & North America, Philippines is also growing day by day.

 

Coke Studio has shown that music has the power to unite people and transcend cultural boundaries, it has helped bridge the gap between different regions and ethnic groups. The show’s emphasis on collaboration and experimentation, where musicians from different regions and genres come together to create new compositions, has resulted in some truly unique music. The fusion of different musical styles and cultures appeals to a diverse audience, making Coke Studio accessible to a wide range of music lovers. Why coke studio is so popular? | International Journal of Research (IJR)

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